The
Project
Indochina specializes in sourcing Specialty Coffee from Asia, including China, Myanmar, the Philippines, India, and Thailand.
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ClientIndochina
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RoleBranding / Animation
Animation
A hand-draw animation
The
Vision
We developed Indochina's brand voice, including logo, typography and visual guidelines, looking to create a language that expresses their distinctive focus on Southeast Asia. We developed their voice further with a Branding Sprint that helped us find new ideas and insights.
Indochina is now an established importer, recognised in the UK as the only trader dedicated exclusively to Asian coffees. In only 4 years, they have built solid relationships with roasters big and small, and are making long term partnerships between them and producers at origin.
