Twitter

When it comes to women's football, Twitter is the platform most used by fans to express their support. But with TikTok as an official sponsor of the Women's EUROS, Twitter couldn't get anywhere near the stadiums. We turned real tweets into something all fans could take into the stadium: scarves. And we gave them away to fans before every single game. Tweet Scarves found their way into the stadiums, the field, the player’s hands,and onto many leading broadcasters and news outlets,including the front page of The Guardian. During the campaign, interactions on Twitter regarding Women's football reached an all-time record high.